Case Study

A rebrand is not just a new logo; it is usually a recalibration of what a brand is about and who it wants to serve. The repositioning for Olin was exactly that; and it this case it meant putting the focus back on the core decision maker: the creative.

Point of View

Instead of the obsession with consistency (which customers or consumers don't care about), a cohesive and recognisable tone of voice is what makes people recognise and love a brand, just as they do with people.

Interview

A conversation recorded by the Monsterkamer and first published on their website.