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Case Study
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The importance of finding your target audience: Olin rebrand case study.
A rebrand is not just a new logo; it is usually a recalibration of what a brand is about and who it wants to serve. The repositioning for Olin was exactly that; and it this case it meant putting the focus back on the core decision maker: the creative.
Point of View
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A succesful brand is not consistent
Instead of the obsession with consistency (which customers or consumers don't care about), a cohesive and recognisable tone of voice is what makes people recognise and love a brand, just as they do with people.
Interview
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A conversation with Design & Practice
A conversation recorded by the Monsterkamer and first published on their website.
Design & Practice
Th. K. van Lohuizenlaan 202
1095 DW Amsterdam NL

+31 (0)20 775 26 84
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info@designandpractice.com
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