Design & Practice is a creative consultancy that produces thought provoking brand strategy and design for creative companies.
We elevate brands in art and design across the globe through strategic thinking and a tactile design philosophy.
Clients
About us
Approach
Antalis
TEFAF
Studio Carter
Rebel & Bird
Atelier Elliott
Publicis Drugstore
Tom Dixon
Hyatt Hotels
Kalevala
Tord Boontje
Aram Gallery
Hearst
Moooi
Studio Ageli
AP Bloem
Material Driven
Museum Weesp
Form Editions
Michael Adams
Bellekin
Vigour & Vice
Design & Practice is an Amsterdam based internationally operating design studio specialised in branding, graphic design and art direction for clients in the cultural, creative and interior sector.

We believe in the transformative power of creativity as a driver of growth and change. Therefore we work alongside clients that have creativity in their DNA.

Our mission is to create and communicate thought provoking experiences through strategic analytical thinking, a collaborative relationship with the client and a unique design aesthetic.

Design & Practice builds strategic design solutions based on a philosophy of experimentation and artistic research.
Creativity is at the core of both our work and the clients we serve.

Materiality plays a key role in all our projects. As more experiences are becoming digital, tactility and material quality are becoming increasingly important for our physical experiences.

Digital tactility brings a sense of physical connection to digital experiences.

Innovative processes that push the boundaries of design make identities a personal, haptic experience and make a brand stand out.

Our multi-disciplinary approach enables us to execute a brand expression holistically through brand identity, packaging, interior surfaces, print, marketing and digital.

The diversity of our international client base is a testament to our belief that quality, creativity and beauty should be available to everyone.  

Services
Visual Identity

Graphic
BRAND
DESIGN
DIGITAL
Strategy
Editorial
Content strategy

Web
Creative Direction
Spatial
Spatial tech
We craft distinctive and cohesive brand identities that reflects who you are and what you stand for. Our team develops everything from logos and color palettes to complete brand systems and guidelines. Whether you're building a new brand or refreshing an existing one we help you define your visual voice and create a consistent memorable presence across all touchpoints.
Our Design Services blend creativity and strategy to bring ideas to life across graphic, editorial, and spatial design. From striking visuals and engaging layouts to immersive environments, we craft designs that communicate clearly and leave a lasting impression. Every project is tailored to your brand’s vision, ensuring consistency and impact across every medium.
Our Digital Services combine design, technology, and storytelling to create seamless and engaging experiences. From intuitive UX/UI design to dynamic video editing and immersive spatial UX, we bring digital interactions to life. Every project is crafted to connect with your audience and elevate your brand across all digital platforms.
Let's Collaborate
Do you have project in mind? Send us your idea and leave your email to get in touch about your next design project.