We are a creative consultancy that produces thought provoking design for creative companies.
We elevate creative brands worldwide through strategic  thinking and a tactile design philosophy.
About us
Studio Carter
Rebel & Bird
Atelier Elliott
Publicis Drugstore
Tom Dixon
Hyatt Hotels
Tord Boontje
Aram Gallery
Studio Ageli
AP Bloem
Material Driven
Museum Weesp
Form Editions
Michael Adams
Vigour & Vice
Design & Practice is an Amsterdam based internationally operating design studio specialised in branding, graphic design and art direction for clients in the cultural, creative and interior sector.

We believe in the transformative power of creativity as a driver of growth and change. Therefore we work alongside clients that have creativity in their DNA.

Our mission is to create and communicate thought provoking experiences through strategic analytical thinking, a collaborative relationship with the client and a unique design aesthetic.

Design & Practice builds strategic design solutions based on a philosophy of experimentation and artistic research.
Creativity is at the core of both our work and the clients we serve.

Materiality plays a key role in all our projects. As more experiences are becoming digital, tactility and material quality are becoming increasingly important for our physical experiences.

Digital tactility brings a sense of physical connection to digital experiences.

Innovative processes that push the boundaries of design make identities a personal, haptic experience and make a brand stand out.

Our multi-disciplinary approach enables us to execute a brand expression holistically through brand identity, packaging, interior surfaces, print, marketing and digital.

The diversity of our international client base is a testament to our belief that quality, creativity and beauty should be available to everyone.  

Branding & Visual Identity

Building iconic brands from the foundation up

Brand positioning
Brand Identity Concept
Logo Design
Comprehensive Brand Guidelines


Design-led thinking with our eyes on the horizon

Positioning analysis
Defining objectives targets
Phased planning

Graphic Design

Intelligent design with aesthetic excellence

Editorial design
Packaging design
Retail design
Typographic design
Posters, Invites, Brand collateral

Art Direction

Inspiring concepts for engaging brand images

Creative concept development
Storyboards & Moodboards
Styling and Set Design
Sketching and visualisation

Creative Production

Bringing any creative project to fruition

Planning and timelines
Project Management
Location scouting
Sourcing and creative management


Authentic ideas that communicate and resonate

Idea creation
Tone of Voice
Conceptual frameworks
Editorial Curation


Haptic experiences for a digital world

Website concept and design
Digital assets for web and social media
"Visual tactility"

User Experience Design (UX)

Environments and Interfaces that feel good

Interface Design
Service Design
Customer Journey
Interaction Design

Spatial Design

Emotive and tactile experiences for environments

Exhibition Design
Signage and Wayfinding
Façade branding
Retail graphics

Let's Collaborate
Do you have project in mind? Send us your idea and leave your email to get in touch about your next design project.