Design & Practice is an Amsterdam based internationally operating design studio specialised in branding, graphic design and art direction for clients in the cultural, creative and interior sector.

We believe in the transformative power of creativity as a driver of growth and change. Therefore we work alongside clients that have creativity in their DNA.

Our mission is to create and communicate thought provoking experiences through strategic analytical thinking, a collaborative relationship with the client and a unique design aesthetic.

Design & Practice builds strategic design solutions based on a philosophy of experimentation and artistic research.
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Creativity is at the core of both our work and the clients we serve.
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Materiality plays a key role in all our projects. As more experiences are becoming digital, tactility and material quality are becoming increasingly important for our physical experiences.

Digital tactility brings a sense of physical connection to digital experiences.

Innovative processes that push the boundaries of design make identities a personal, haptic experience and make a brand stand out.

Our multi-disciplinary approach enables us to execute a brand expression holistically through brand identity, packaging, interior surfaces, print, marketing and digital.

The diversity of our international client base is a testament to our belief that quality, creativity and beauty should be available to everyone.  

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