Crafting a Minimalist Elegance: The Evolution of Atelier Elliott's Flexible Brand Identity
Case Study
Atelier Elliott is an interdisciplinary creative consultancy that connects architecture, design, identity and strategy to create emotionally meaningful experiences across a diverse range of project types and scales.
Crafting a Minimalist Elegance: The Evolution of Atelier Elliott's Flexible Brand Identity
June 29, 2020

The studio is a framework for uniting diverse thinking, methodologies and professional practices under a singular “family” name.

Its identity is a minimalist canvas that can grow and evolve around its client projects, keeping a consistent subtle voice that never overpowers.
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A flexible identity allows the studio branding to make space for content, such as photography of finished projects, client details or written messages.
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The logo is an adaptation of Post Grotesk. For the project we worked with its designer @jfinks to develop a custom version of the typeface to work alongside the logotype.

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To reflect the meticulous attention to detail of Atelier Elliott, we worked with drukkerijdouma to achieve complex detailing and great finishing quality in an unorthodox material application.
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Three layers of laminated tyvek were blind embossed to create a translucent square, with a sculpted embossed hot foil applied on top.

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Along with the print and as a part of the branding we have created a website which showcase multiples interior design projects.

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