Design & Practice

Narrative

We build narrative systems that express your purpose with clarity and emotional resonance, giving every creative decision a strong, human-centered foundation.

Crafting the stories that shape how your brand is felt, remembered, and understood.

Our narrative strategy uncovers the deeper meaning behind your brand. Through research, interpretation, and structured storytelling, we create a narrative that guides your communication, inspires your audiences, and unifies your internal teams around a shared direction.

WHAT WE CONSIDER

A strong narrative is more than a storyline; it’s the emotional and strategic core that shapes how people understand your brand. Here’s what we look at when building a narrative that feels authentic, compelling, and enduring:

Brand Origin Mapping

We examine where your brand comes from, its motivations, influences, and early decisions. This allows us to illuminate what makes its story uniquely yours.

A narrative that embodies a Parisian restaurant.

Purpose & Promise Definition 

We articulate what your brand stands for and the commitment it makes to its audiences, creating a clear anchor for all communication.

Tefaf online campaign to guide viewers through art and discovery

Core Narrative Structure

We build a structured storyline that defines your brand’s world, conflict, value, and evolution, enabling consistent and meaningful storytelling across touchpoint

A curated and immersive experience for moooi’s exhibition

Tone & Storytelling Principles 

We outline language characteristics, emotional notes, and narrative guidelines to ensure your brand speaks with intent, personality, and consistency.

A visual storytelling for premium paper brand Olin Origins.

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Download the Strategy Guide