Le Drugstore
Services
Design & Practice was invited by London based product and interior designer Tom Dixon to contribute to the redesign of Le Drugstore, a restaurant that is part of the legendary Publicis Drugstore site on the Avenue des Champs-Élysées.
Publicis Drugstore
Brand Identity Signage Packaging
Client
publicisdrugstore.com
http://publicisdrugstore.com
Services
Publicis Drugstore
Brand Identity Signage Packaging
Client
publicisdrugstore.com
http://publicisdrugstore.com
Design & Practice was invited by London based product and interior designer Tom Dixon to contribute to the redesign of Le Drugstore, a restaurant that is part of the legendary Publicis Drugstore site on the Avenue des Champs-Élysées.
Le Drugstore
Services
Publicis Drugstore
Brand Identity Signage Packaging
Client
Paris, France
Design & Practice was invited by London based product and interior designer Tom Dixon to contribute to the redesign of Le Drugstore, a restaurant that is part of the legendary Publicis Drugstore site on the Avenue des Champs-Élysées.
Photo credits
publicisdrugstore.com
A seventies hotspot at the corner of the Avenue Champs-Élysées and the Arc the Triomph, the Publicis-Drugstore has always been a small piece of effortless-cool American culture in the heart of Paris.
The nearby monolithic structure of the Arc de Triomph inspired the boldness of the logo
Inspiration from humble items such as office dossiers and paper grocery bags
Inspired by the mad men area, the aim was to reinterpret the heritage of American ad agency culture and typical American drugstores for the contemporary Parisian customer.
A seventies hotspot at the corner of the Avenue Champs-Élysées and the Arc the Triomph, the Publicis-Drugstore has always been a small piece of effortless-cool American culture in the heart of Paris.
The nearby monolithic structure of the Arc de Triomph inspired the boldness of the logo
Inspiration from humble items such as office dossiers and paper grocery bags
Inspired by the mad men area, the aim was to reinterpret the heritage of American ad agency culture and typical American drugstores for the contemporary Parisian customer.
A seventies hotspot at the corner of the Avenue Champs-Élysées and the Arc the Triomph, the Publicis-Drugstore has always been a small piece of effortless-cool American culture in the heart of Paris.
The nearby monolithic structure of the Arc de Triomph inspired the boldness of the logo
A seventies hotspot at the corner of the Avenue Champs-Élysées and the Arc the Triomph, the Publicis-Drugstore has always been a small piece of effortless-cool American culture in the heart of Paris.
The nearby monolithic structure of the Arc de Triomph inspired the boldness of the logo
Inspiration from humble items such as office dossiers and paper grocery bags
A seventies hotspot at the corner of the Avenue Champs-Élysées and the Arc the Triomph, the Publicis-Drugstore has always been a small piece of effortless-cool American culture in the heart of Paris.
The nearby monolithic structure of the Arc de Triomph inspired the boldness of the logo
Brand Identity
Inspiration from humble items such as office dossiers and paper grocery bags
Inspiration Pack
Inspired by the mad men area, the aim was to reinterpret the heritage of American ad agency culture and typical American drugstores for the contemporary Parisian customer.
Sample Folder