Design & Practice was invited by London based product and interior designer Tom Dixon to contribute to the redesign of Le Drugstore, a restaurant that is part of the legendary Publicis Drugstore site on the Avenue des Champs-Élysées.
A seventies hotspot at the corner of the Avenue Champs-Élysées and the Arc the Triomph, the Publicis-Drugstore has always been a small piece of effortless-cool American culture in the heart of Paris.
Le Drugstore is THE drugstore of Paris. Therefore the defenite article 'Le' has to be the icon: It expresses singularity and masculinity. The word «le» stands out in bold, adaptable geometric compositions referencing the birth of conceptual and minimal art during the 60s and 70s.
Inspiration was taken from humble items such as office dossiers and paper grocery bags to create the ‘luxury convenience’ experience that the Publicis team were after.
Inspired by the mad men area, the aim was to reinterpret the heritage of American ad agency culture and typical American drugstores for the contemporary Parisian customer.
Translate the brand into a spatial interpretation, in conjunction with the interior design scheme by Tom Dixon’s interior design team. Combining a straight forward style with honest and rich materials were used to evoke the effortless American chique from New York in the 30’s.
A seventies hotspot at the corner of the Avenue Champs-Élysées and the Arc the Triomph, the Publicis-Drugstore has always been a small piece of effortless-cool American culture in the heart of Paris.
Brand Concept
Le Drugstore is THE drugstore of Paris. Therefore the defenite article 'Le' has to be the icon: It expresses singularity and masculinity. The word «le» stands out in bold, adaptable geometric compositions referencing the birth of conceptual and minimal art during the 60s and 70s.
Luxury convenience
Inspiration was taken from humble items such as office dossiers and paper grocery bags to create the ‘luxury convenience’ experience that the Publicis team were after.
Inspired by the mad men area, the aim was to reinterpret the heritage of American ad agency culture and typical American drugstores for the contemporary Parisian customer.
Spatial branding
Translate the brand into a spatial interpretation, in conjunction with the interior design scheme by Tom Dixon’s interior design team. Combining a straight forward style with honest and rich materials were used to evoke the effortless American chique from New York in the 30’s.
A seventies hotspot at the corner of the Avenue Champs-Élysées and the Arc the Triomph, the Publicis-Drugstore has always been a small piece of effortless-cool American culture in the heart of Paris.
Brand Concept
Le Drugstore is THE drugstore of Paris. Therefore the defenite article 'Le' has to be the icon: It expresses singularity and masculinity. The word «le» stands out in bold, adaptable geometric compositions referencing the birth of conceptual and minimal art during the 60s and 70s.
A seventies hotspot at the corner of the Avenue Champs-Élysées and the Arc the Triomph, the Publicis-Drugstore has always been a small piece of effortless-cool American culture in the heart of Paris.
Brand Concept
Le Drugstore is THE drugstore of Paris. Therefore the defenite article 'Le' has to be the icon: It expresses singularity and masculinity. The word «le» stands out in bold, adaptable geometric compositions referencing the birth of conceptual and minimal art during the 60s and 70s.
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Inspired by the mad men area, the aim was to reinterpret the heritage of American ad agency culture and typical American drugstores for the contemporary Parisian customer.