Tom Dixon
Tom Dixon
Services
Tom Dixon
Brand Identity Packaging
Client
London, UK
Tom Dixon is an eponymous design brand with its roots in London and brand stores around the globe. The brand designs and sells a range of products from furniture to lighting and home accessories and has a interior design office that creates iconic spaces.
Photo credits
tomdixon.net
With the use of a monochromatic colour palette and a focus on materiality and texture
Brand Identity
Reflecting the importance of material quality of the brand’s products, high quality matte black card was finished with high gloss foil blocking, creating a subtle contrast that plays with light.
Inspiration Pack
Transitioning from a niche designer label to a global luxury consumer brand. For the repositioning of the brand we created a pack that revolved around different textures executed in black with a secondary ‘signature logo’ in Tom Dixon’s famous metallic copper.
During the Milan Design Week the boldness and monochromatic colour palette was continued throughout the exhibition branding and signage.
Sample Folder
With the use of a monochromatic colour palette and a focus on materiality and texture
Materiality
Reflecting the importance of material quality of the brand’s products, high quality matte black card was finished with high gloss foil blocking, creating a subtle contrast that plays with light.
Repositioning
Transitioning from a niche designer label to a global luxury consumer brand. For the repositioning of the brand we created a pack that revolved around different textures executed in black with a secondary ‘signature logo’ in Tom Dixon’s famous metallic copper.
During the Milan Design Week the boldness and monochromatic colour palette was continued throughout the exhibition branding and signage.
With the use of a monochromatic colour palette and a focus on materiality and texture
Materiality
Reflecting the importance of material quality of the brand’s products, high quality matte black card was finished with high gloss foil blocking, creating a subtle contrast that plays with light.
With the use of a monochromatic colour palette and a focus on materiality and texture
Materiality
Reflecting the importance of material quality of the brand’s products, high quality matte black card was finished with high gloss foil blocking, creating a subtle contrast that plays with light.
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During the Milan Design Week the boldness and monochromatic colour palette was continued throughout the exhibition branding and signage.