D&P Project - Keaykolour

Keaykolour

Keaykolour

Art Direction

Services

Antalis

Client

Paris, France

At the heart of the relaunch is a bold creative concept for a new hands-on Keaykolour range tool. Beyond the traditional swatch book, the tool is an educational and playful instrument designed to explore the ever-changing nature of colour. Inspired by Josef Albers’s influential book, ‘Interaction of Color’, Design & Practice has created a resource that encourages designers, brand owners, and printers to experiment and develop a more profound ‘eye for colour’.

Photo credits

Print

Photography

"Colour is never seen as it really is.” This insight formed the central thesis of the colour theory by Josef Albers, an influential Bauhaus figure who helped shape modern design thinking. Design & Practice has channelled this philosophy into a tactile, visually engaging and educational tool that demonstrates the importance of the relationships between colours and how they affect each other. This playful approach reflects the studio's belief that colour relationships carry perceptive, cultural, scientific, symbolic and emotional weight – aspects that play a highly important role in the selecting of coloured paper.

"Colour is never seen as it really is.” This insight formed the central thesis of the colour theory by Josef Albers, an influential Bauhaus figure who helped shape modern design thinking. Design & Practice has channelled this philosophy into a tactile, visually engaging and educational tool that demonstrates the importance of the relationships between colours and how they affect each other. This playful approach reflects the studio's belief that colour relationships carry perceptive, cultural, scientific, symbolic and emotional weight – aspects that play a highly important role in the selecting of coloured paper.

"Colour is never seen as it really is.” This insight formed the central thesis of the colour theory by Josef Albers, an influential Bauhaus figure who helped shape modern design thinking. Design & Practice has channelled this philosophy into a tactile, visually engaging and educational tool that demonstrates the importance of the relationships between colours and how they affect each other. This playful approach reflects the studio's belief that colour relationships carry perceptive, cultural, scientific, symbolic and emotional weight – aspects that play a highly important role in the selecting of coloured paper.

"Colour is never seen as it really is.” This insight formed the central thesis of the colour theory by Josef Albers, an influential Bauhaus figure who helped shape modern design thinking. Design & Practice has channelled this philosophy into a tactile, visually engaging and educational tool that demonstrates the importance of the relationships between colours and how they affect each other. This playful approach reflects the studio's belief that colour relationships carry perceptive, cultural, scientific, symbolic and emotional weight – aspects that play a highly important role in the selecting of coloured paper.

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