D&P Project - Keaykolour

Keaykolour

Strategic rebrand of an iconic luxury paper brand

Keaykolour

Art Direction

Services

Antalis

Client

Amsterdam

Antalis asked Design & Practice to create a rebrand and a new ‘Inspiration Tool’ to relaunch its Keaykolour paper range. The interactive tool is an educational and playful instrument that teaches creatives about the relational nature of colour.

Photo credits

Print

Photography

The tool is designed to teach creatives about the relational nature of colour. The playful, interactive tool offers a new way for creatives to understand colour’s emotional power and unlock their creative potential.

Centred around the phrase ‘Compose with Colour’, Keaykolour invites creatives to arrange their own rich compositions, as if colours were musical tones and their creations orchestrations of colourful melodies.

The tool, which comes with four distinct cover options, contains a series of cards featuring cut-out windows and marquetry-style combinations, and incorporates sophisticated print processes including micro-embossed hot-foils and 3D sculpted embossing. By overlaying these cards, users can create shifting, unexpected, and inspiring colour harmonies, demonstrating the principle that colour is always relative, constantly changing based on its context.

“Our starting point was the fundamental principle that no colour exists in isolation. We wanted to create a tool that was less of a static library and more of a dynamic laboratory. It’s an invitation to play, to discover and to see how the 45 colours of Keaykolour can tell a thousand different stories just by changing their neighbours. It’s about putting the power of colour theory directly into the hands of creatives, by exploring colour as an emotional and relational experience.”

Rich in tactility, Design & Practice designed the tool to showcase innovative print processes, experimenting with overlaying foil print and pushing the boundaries of digitally manufactured tooling.

The tool is designed to teach creatives about the relational nature of colour. The playful, interactive tool offers a new way for creatives to understand colour’s emotional power and unlock their creative potential.

Centred around the phrase ‘Compose with Colour’, Keaykolour invites creatives to arrange their own rich compositions, as if colours were musical tones and their creations orchestrations of colourful melodies.

The tool, which comes with four distinct cover options, contains a series of cards featuring cut-out windows and marquetry-style combinations, and incorporates sophisticated print processes including micro-embossed hot-foils and 3D sculpted embossing. By overlaying these cards, users can create shifting, unexpected, and inspiring colour harmonies, demonstrating the principle that colour is always relative, constantly changing based on its context.

“Our starting point was the fundamental principle that no colour exists in isolation. We wanted to create a tool that was less of a static library and more of a dynamic laboratory. It’s an invitation to play, to discover and to see how the 45 colours of Keaykolour can tell a thousand different stories just by changing their neighbours. It’s about putting the power of colour theory directly into the hands of creatives, by exploring colour as an emotional and relational experience.”

Rich in tactility, Design & Practice designed the tool to showcase innovative print processes, experimenting with overlaying foil print and pushing the boundaries of digitally manufactured tooling.

The tool is designed to teach creatives about the relational nature of colour. The playful, interactive tool offers a new way for creatives to understand colour’s emotional power and unlock their creative potential.

Centred around the phrase ‘Compose with Colour’, Keaykolour invites creatives to arrange their own rich compositions, as if colours were musical tones and their creations orchestrations of colourful melodies.

The tool, which comes with four distinct cover options, contains a series of cards featuring cut-out windows and marquetry-style combinations, and incorporates sophisticated print processes including micro-embossed hot-foils and 3D sculpted embossing. By overlaying these cards, users can create shifting, unexpected, and inspiring colour harmonies, demonstrating the principle that colour is always relative, constantly changing based on its context.

“Our starting point was the fundamental principle that no colour exists in isolation. We wanted to create a tool that was less of a static library and more of a dynamic laboratory. It’s an invitation to play, to discover and to see how the 45 colours of Keaykolour can tell a thousand different stories just by changing their neighbours. It’s about putting the power of colour theory directly into the hands of creatives, by exploring colour as an emotional and relational experience.”

Rich in tactility, Design & Practice designed the tool to showcase innovative print processes, experimenting with overlaying foil print and pushing the boundaries of digitally manufactured tooling.

The tool is designed to teach creatives about the relational nature of colour. The playful, interactive tool offers a new way for creatives to understand colour’s emotional power and unlock their creative potential.

Centred around the phrase ‘Compose with Colour’, Keaykolour invites creatives to arrange their own rich compositions, as if colours were musical tones and their creations orchestrations of colourful melodies.

The tool is designed to teach creatives about the relational nature of colour. The playful, interactive tool offers a new way for creatives to understand colour’s emotional power and unlock their creative potential.

Centred around the phrase ‘Compose with Colour’, Keaykolour invites creatives to arrange their own rich compositions, as if colours were musical tones and their creations orchestrations of colourful melodies.

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“Our starting point was the fundamental principle that no colour exists in isolation. We wanted to create a tool that was less of a static library and more of a dynamic laboratory. It’s an invitation to play, to discover and to see how the 45 colours of Keaykolour can tell a thousand different stories just by changing their neighbours. It’s about putting the power of colour theory directly into the hands of creatives, by exploring colour as an emotional and relational experience.”