We developed the concept for the name, the visual identity and packaging guidelines for Bellekin – a new Personal Care brand, that focuses on empowering women to practice beauty treatments at home that were previously only available at salons.
Bellekin stands for a community of like-minded women who search for their version of beauty - a combination of the word Belle and kin as a synonym of family.
The packaging concept features stark black for the product itself, contrasted with textural white for the outer packaging. The typography is a graceful accent.
A simple and bold monogram based on the logo, to feature small cosmetic packaging.
Bellekin stands for a community of like-minded women who search for their version of beauty - a combination of the word Belle and kin as a synonym of family.
Packaging
The packaging concept features stark black for the product itself, contrasted with textural white for the outer packaging. The typography is a graceful accent.
Logo
A simple and bold monogram based on the logo, to feature small cosmetic packaging.
Bellekin stands for a community of like-minded women who search for their version of beauty - a combination of the word Belle and kin as a synonym of family.
Packaging
The packaging concept features stark black for the product itself, contrasted with textural white for the outer packaging. The typography is a graceful accent.
Bellekin stands for a community of like-minded women who search for their version of beauty - a combination of the word Belle and kin as a synonym of family.
Packaging
The packaging concept features stark black for the product itself, contrasted with textural white for the outer packaging. The typography is a graceful accent.