AP Bloem
AP Bloem
Services
AP Bloem
Branding Print
Client
Amsterdam, The Netherlands
In the heart of historic canal belt of Amsterdam, master florist Alexander founded AP Bloem to create floral masterpieces, inspired by the lush still life of the Dutch Golden Age. Design & Practice created a brand identity that strikes a balance between luxury and abundance on the one hand and artisanal modesty on the other, reflecting the informal take on luxury typical for Amsterdam.
Photo credits
www.apbloem.nl
The shop is located in the Kerkstraat, situated between 2 major canals and minutes away from the the Rijksmuseum - which vast collection of floral and still life paintings are an endless source of inspiration to the team of AP Bloem.
Brand Identity
The logo was meticulously drawn by hand to reflect the crafted quality of each bouquet, and animated to symbolise growth.
Inspiration Pack
We developed a collection of printed collateral using both heritage printing techniques - the cards are printed on recycled board using the old letterpress technique - as well as the highest quality natural cotton printed ribbons, sourced from a high-end fashion supplier in Paris.
Sample Folder
The shop is located in the Kerkstraat, situated between 2 major canals and minutes away from the the Rijksmuseum - which vast collection of floral and still life paintings are an endless source of inspiration to the team of AP Bloem.
The AP Bloem logo
The logo was meticulously drawn by hand to reflect the crafted quality of each bouquet, and animated to symbolise growth.
Print collateral
We developed a collection of printed collateral using both heritage printing techniques - the cards are printed on recycled board using the old letterpress technique - as well as the highest quality natural cotton printed ribbons, sourced from a high-end fashion supplier in Paris.
The shop is located in the Kerkstraat, situated between 2 major canals and minutes away from the the Rijksmuseum - which vast collection of floral and still life paintings are an endless source of inspiration to the team of AP Bloem.
The AP Bloem logo
The logo was meticulously drawn by hand to reflect the crafted quality of each bouquet, and animated to symbolise growth.
The shop is located in the Kerkstraat, situated between 2 major canals and minutes away from the the Rijksmuseum - which vast collection of floral and still life paintings are an endless source of inspiration to the team of AP Bloem.
The AP Bloem logo
The logo was meticulously drawn by hand to reflect the crafted quality of each bouquet, and animated to symbolise growth.
This is some text inside of a div block.