We empower creative luxury brands to thrive
Creativity ignites growth
We envision a world where creative expression thrives, and brands serve as powerful tools for positive change. By enriching future forward design with a tactile approach, we elevate the impact of progressive companies, making a lasting mark and helping to shape culture.
Clients
What we do
Who We SERVE
Who we are
We empower progressive brands with transformative brand experiences that elevate their impact in a dynamic world.We employ our creative services in three stages:
We formulate a vision of a desired future state to create an aspirational long term roadmap to growth. We unearth the core principles that underpin a consistent identity and brand personality.
We implement our strategic creative work into campaigns and brand activations to create impact and growth at scale. We employ our network and expertise to broaden and deepen the reach, ensuring a high return on investment.
We create a holistic brand expression across all touchpoints, from brand identity and creative direction to digital experiences and physical spaces. Our philosophy of digital and physical tactility add depth and richness to each deliverable.
strategy
amplification
design
Design & Practice is an international design agency empowering brands in the cultural, creative and interior space. We believe in the transformative power of design, crafting thought-provoking experiences that shape brand personalities, drive cultural shifts and change the human perception. The transformation that we seek impacts both internal company culture as well as the broader culture a brand exists in. It future proofs brands against external disruption and commoditisation and increases relevance and differentiation. We empower companies to be in control of their own evolution and embrace change to prepare for the future.Combining strategic analysis with a collaborative spirit, we create unique design solutions that bridge the digital and physical worlds.From our Amsterdam and Sydney bases, our creative team serves an international client base. We believe in the universal value of quality, creativity, and beauty, and making these values accessible to all.
We partner with progressive brands across the cultural, creative, interior and lifestyle sectors – businesses that share our passion for creative excellence as a means to purpose and impact, and that understand the only way to deal with change is to be the change.Our ideal clients are those with a deep understanding of the transformative power of creativity and design as an engine for growth, elevated brand value and qualitative differentiation.
Our aim – and measure of success – is to create brands that become icons in their category, creating long term compounding value for the business.
We work with companies in three categories:
Art & Culture
Design & Hospitality
Luxury & Lifestyle
